ACT Marketing Agency

Businesses need to take Instagram seriously; here are 3 reasons why?

Instagram marketing can help your business level up.

More than ever, businesses should be turning to social media to market their content. People are turning to socials to learn about businesses and to find new businesses. If you’re not taking Instagram seriously, you’re missing out on incredible opportunities to interact with your target market organically.

Here are three reasons why you need to take Instagram seriously for your business:

Reason #1: Your target market is on Instagram

There are approximately one billion accounts on Instagram, so it’s safe to assume that your target market is on the platform. You can reach them by creating an Instagram marketing strategy for your business.

It doesn’t matter if you’re trying to reach moms in Melbourne, doctors in Texas, or chefs in Germany. Your target market is on Instagram.

You can reach your target market by writing engaging copy, using hashtags, and interacting with accounts in your niche.

Reason #2: Instagram marketing can help establish you as an expert

All businesses are experts in something.

You can use Instagram to help establish you as that expert.

When creating content for Instagram, you don’t want to create only sales-focused content. Instead, you want to create engaging, entertaining, educational, and sales-related content.

Through creating content that is educational and engaging, you’re able to establish yourself as an expert. People don’t want to feel like they’re constantly being sold to, but they want to learn more about your expertise.

By establishing yourself as an expert, you can build rapport with your client market, and they’ll turn to you when they need your product or service.

Reason #3: You really get to know your market on Instagram

When using Instagram for your business, you can develop a deep understanding of who your market is.

On a website, you can gather some information about your market, but on Instagram, you can see who else they’re following, how they interact with your content (do they comment? Like? Dm you?), when they’re active, and more.

It’s also helpful to know who is following your competitors, what your competitors post, and how people interact with their content.

Instagram provides you with various analytics that you can use to reach your market better. When you study your analytics, you can develop an Instagram marketing strategy that is personalised to your business analytics.

Learn more

If you’re struggling to create engaging content for your Instagram, we can help!

We love social media, know how it can transform a business, and want to help you use Instagram to transform yours. We can help you by creating content that is targeted to your ideal client, has a call to action, and is unique for your business.

Learn more about our available packages now.


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