Three Rookie Mistakes When It Comes To LinkedIn.
LinkedIn is a powerful tool for professionals who want to grow their businesses and establish their reputation.
Through an intentional strategy, you can use LinkedIn to help you scale. In saying that, it’s important to recognise that LinkedIn marketing mistakes can be detrimental to your growth on the platform.
If you’re interested in growing your LinkedIn account, it’s essential to understand how to avoid these top three rookie mistakes.
LinkedIn Marketing Mistake #1: Not Optimising Your Profile
There are a handful of ways to optimise your LinkedIn profile, and it’s essential to use them all.
You should be updating your previous work experiences, including a well-written summary, using high-quality photos that represent you well, and more.
Creating your profile is not just about adding in the details and calling it a day. It’s crucial to thoughtfully consider how your profile will reflect who you are and what you’re capable of.
If you want your profile to assist in establishing your expertise in an industry, you’ll need to ensure that your information appeals to your niche.
Things like background photos, professional headshots, and summaries can help you stand out in a crowd.
LinkedIn Marketing Mistake #2: Being Inconsistent
If you want to grow your LinkedIn account, you need to be consistent.
Share articles that interest you. Create posts about what you’re up to. Write blogs that fit your expertise.
People aren’t going to interact with your content if they don’t see it, and they aren’t going to see your content if you’re not sharing it.
Being consistent is also important when it comes to interacting with other people’s comments. A beneficial way to improve your LinkedIn marketing strategy is to interact with accounts that are relevant to your industry.
It can be intimidating to constantly create content for LinkedIn, but once you develop a strategy and develop a habit of creating, it will become more natural. It’s also incredibly rewarding to see your hard work pay off.
LinkedIn Marketing Mistake #3: Not Connecting with People
How will people find your LinkedIn account if you’re not connecting with people?
Don’t be afraid to send out invitations and add a personal message.
Connect with people you’ve worked with. Connect with people you went to school with. Connect with people you met at that conference that one time. Connect with people who are in your industry and who interest you.
Then, don’t be afraid to ask your connections (specifically those you know) for endorsements, and be sure to endorse them too! This is a crucial way to gain more traction behind your account. Connecting with people and getting endorsements will give you the necessary credibility and transform your LinkedIn marketing experience.
If you’re interested in learning more about LinkedIn marketing and how you can use LinkedIn to grow your business and establish yourself as a leader in your industry, we can help!
We provide a LinkedIn coaching service to help you gain confidence on LinkedIn. Learn more about our service here.
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