Running a small business can be hard! You have a lot of hats that you’re wearing, and it’s hard to be an expert in every area.
If you’re running a business where you’re bookkeeping for businesses, it’s completely understandable that web design isn’t necessarily a tool you have in your back pocket. In saying that, it doesn’t mean that you can’t learn it.
As a business owner, you’ll have to learn as you go, and one of the things you’ll have to know is how to fix your mistakes.
Today, we’re going to focus on the mistakes on your website. Here are five website mistakes that small business owners tend to make.
Website mistake #1: Making it too flashy
If your website is too busy or flashy, people are going to leave.
People don’t like it when they have a hard time navigating a site. They want to find what they’re looking for quickly, and they don’t want to feel overwhelmed.
Things that can make a site too flashy include too much animation, music, too many buttons, and more!
When in doubt, keep it simple.
Website mistake #2: Your images are ugly.
Please stop using free stock photos.
They’re ugly. They’re unprofessional. They make your website look bad.
Using free images is a big mistake because it shows that you’re unwilling to invest in your business, which is a red flag for a potential client.
We can tell you’re using free photos.
Website mistake #3: You have broken links.
One of the risks of being a small business owner is finding the time to do everything is hard. This is often the case for people who DIY their website, and one of the things that get neglected is the links.
Having a broken link on your website can deter a potential customer. They either won’t be able to access the page they were looking for, or they’ll feel that you don’t have an eye for detail and leave your site.
Website mistake #4: Slow load times.
People are going to leave your site if things aren’t loading.
It’s incredibly frustrating to be on a slow website, and if your page isn’t loading, people will take their business elsewhere.
When you’re not a web designer, it’s hard to know what is slowing down your site, making it hard to fix. It’s important to have someone who knows what they’re doing to optimise your site to avoid losing people.
Website mistake #5: You aren’t drawing people in right away.
Studies show that you only have 15 seconds to draw someone in.
If they’re not hooked in those 15 seconds, they will leave.
You need your website to be clean, clear, and attractive to prevent potential customers from exiting your site before they even understand what you do.
Businesses need to be creating websites that people actually engage with.
Now, more than ever, you must make a good first impression and immediately draw your target market in. If you feel ill-equipped to create a website that will serve your target demographic well and bring them in, don’t worry! We can help!
We help businesses, like yours, by making websites that are optimised, modern, and easy to navigate. Learn more about how we can help your business by clicking here.