SEO is a vital tool for any business with an online presence.
Optimising your website can drive organic content to your page and reach your target demographic.
What is SEO?
SEO is an acronym for search engine optimisation.
Mailchimp explains it well, “[SEO] is the process used to optimize a website’s technical configuration, content relevance and link popularity so its pages can become easily findable, more relevant and popular towards user search queries, and as a consequence, search engines rank them better.”
For some people, SEO is easy to navigate, while others find it hard to understand how to optimise their site to drive traffic to their content.
SEO Myth #1: When in doubt, add more keywords
Please stop adding more and more keywords to your content.
Overstuffing your keywords isn’t helping your content in the way you think it is. In fact, unnecessarily adding keywords throughout your content will deter people.
When you add keywords to your content in unprofessional ways, it becomes hard to read. Though you’re creating content for the search engine to pick up on, you want your content to be easy to read from humans.
Your client market is humans.
By adding in more keywords, you’re going to scare them away. Instead, focus on fewer keywords and intentionally use them where it actually makes sense.
This will help you create content that is easy to understand and easy for the search engine to find.
SEO Myth #2: SEO is only related to blogs.
There is a lot more that goes into SEO than just blog content. Though blog content can help improve your website’s SEO, you must understand that it’s not the only factor.
Other things that can impact your website’s SEO include speed, mobile-friendly, domain, accessibility, and more!
Obviously, content plays a role, and writing blogs with target keywords will help optimise your site, but you need to consider the other factors and how they impact your business.
SEO Myth #3: More views are everything.
We get it, the thought of more exposure should automatically mean more business, but that’s not only the case.
Instead of just focusing on gaining more exposure, it’s important to make a strategy to consider who you’re trying to reach.
If you sell dog toys, you’re probably not seeking to reach people who are wedding dress shopping. If you’re using the wrong keywords, you could end up being seen by the wrong people, which isn’t going to help your business.
You’d rather be seen by 100 people genuinely interested in your business than 100,000 people who couldn’t care less about your business. With SEO, you want to ensure that you’re targeting your niche market, not everyone and anyone.
How we can help.
If the thought of writing optimised content intimidates you, no worries! We understand how it can be challenging to create content when there are so many myths out there.
We’re SEO experts and want to help you grow your business by optimising your site. Learn more about how we can help and what you can expect by visiting our service page.