SEO seems like a bit of a buzzword; everyone is talking about it.
But, how do you actually use SEO to improve your website’s ranking?
This blog will explain what SEO is and share three things that will help your website’s ranking.
What is SEO?
SEO stands for search engine optimisation. In really simple terms, it’s when you improve your website to rank higher by the search engine. Essentially, when you make edits to your website on the technical side of things—you’re going to help the search engine find your site and push it forward in the rankings.
What does Google love when it comes to SEO?
First tip to improve your website ranking
Start publishing content on your website.
You need to share content relevant to your business and use keywords to improve your website ranking.
These keywords will help the search engine find your website and push it to the front. People are constantly spending time Googling things, and you want to use keywords that people are searching for that are related to your niche.
In the content that you’re publishing, you want to organically add your keywords throughout what you’re saying. It’s important to keep this organic. At the end of the day, you are writing for humans, not the search engine. You want to create content that people want to read.
Second tip to improve your website ranking
Improve the loading time of your page.
People aren’t going to wait a long time for your page to load, and Google knows this. If the search engine recognizes that things take a long time to load on your page, then they aren’t going to push your website forward.
If you want to improve your website ranking, you need to ensure that your page is quick to load to keep your visitors and the search engine happy.
Third tip to improve your website ranking
Keep things relevant.
On your website, you want to ensure that you’re continually updating your content, preventing things from being out of date, and ensuring that your page is running well.
When you don’t audit your site, you risk being unaware of issues on your page, like broken links and misinformation. One way to improve your website ranking is to constantly look at your site with critical eyes and ask yourself, “How can I improve the user experience?”
Not sure where to start?
Now that you know more about SEO and how to rank higher on Google, you may think, “Now what?”
This is where we come in! If you’re looking for assistance in optimising your website, our team can help! We know how to improve websites so that more people see your content. Learn more about our SEO service by visiting this link.