English is an awesome language. We love how you can weave words together to create a sentence that evokes emotion, motivates people to act, and tells a story.
In saying that, there are words that are overused—especially in sales—that are going to prevent people from moving forward with your business.
Below is a list of words that you should avoid in your website content, and reasoning as to why.
Nothing in life is guaranteed.
It sounds cheesy, but it’s true.
Stop telling people that things in your business are guaranteed.
We guarantee to improve your life.
Our product is guaranteed to make a difference.
We guarantee that you’ll be happy with our service.
Guarantee is an overused word, and for some, it’s even a red flag.
Your products aren’t cheap.
Your services aren’t cheap.
Cheap has negative connotations with it, and it’s going to deter a customer if you use it in your website content. Instead, you want to focus on the positive sides of having affordable pricing.
This word is overused in website content, and it’s not adding value.
In reality, everything is constantly changing and adapting, so things are always going to be revolutionary. This buzzword isn’t going to sell anyone on your product.
Instead, focus on words that are unique to your product that are going to make people stop and think about the benefits of going forward with you!
Not everything is obvious for everyone, so when you use the word “obviously” in your website content, you’re at risk of offending someone who may not know what you think is obvious.
You don’t want to upset a potential customer or client by making them feel like they should know something that they didn’t.
Just because something is obvious to you doesn’t mean it’s going to be obvious to the person on your website.
Always and Never
You should always avoid saying “always,” and you should never us the word “never.”
Okay, that may have been a bit cheeky.
But, at the end of the day words like “always” and “never” can have a negative impact on your audience because they’re objective words.
It’s good to avoid exaggerating things when you’re writing website content, and words like always and never are often going to be over exaggerations.
At the end of the day, it’s your website content, and you can put whatever words you want on it. The words we’ve included in this blog are recommendations. Every situation is different, and there are going to be times when it makes sense to use some of the words we’ve listed.
If you’re not sure where to go with your website content, we can help you.
Our website landing page service is the perfect opportunity for anyone who is looking to have copy written for their website that is original and targeted to their audience.
Learn more about our service by visiting this link.